Baieido Nobunaga Oda – Japanese Agarwood Incense Sticks 30 g

Baieido Nobunaga Oda are Japanese incense sticks with a rich and powerful agarwood fragrance. They belong to the Samurai series by the long-established manufacturer Baieido, dedicated to Japan's three great unifiers: Oda Nobunaga, Toyotomi Hideyoshi and Tokugawa Ieyasu. Introduced on 12 December 2018, this composition pays tribute to Oda Nobunaga, who laid the foundations for the political unification of Japan in the 16th century.

A rich and powerful agarwood fragrance

The fragrance composition of Nobunaga Oda contains natural agarwood, known in Japanese as Jinkō (沈香). This precious aromatic wood has held a special place in Japanese incense culture for centuries.

Baieido describes the fragrance as rich and powerful. The distinctive character of agarwood takes centre stage, giving this composition its aromatic depth. Within the Samurai series, Nobunaga Oda therefore differs from the distinctive yet softer fragrance of Hideyoshi Toyotomi.

The manufacturer does not disclose the complete formula. Natural agarwood is a confirmed ingredient, while the other aromatic components cannot be reliably identified.

Oda Nobunaga – The first of Japan's three great unifiers

Oda Nobunaga (織田信長, 1534–1582) is one of the most important figures of Japan's Sengoku period. As ruler of Owari Province, he began his political and military rise, gradually extending his power across large parts of central Japan.

He is regarded as the first of Japan's three great unifiers. His military campaigns and political reforms established important foundations for the subsequent unification of the country under Toyotomi Hideyoshi and Tokugawa Ieyasu.

In 1582, Nobunaga was betrayed by his general Akechi Mitsuhide. He died during the attack on Honnō-ji Temple in Kyoto.

Oda Nobunaga and the famous Ranjatai agarwood

A particular connection between Oda Nobunaga and Japanese fragrance culture is historically documented. In 1574, he ordered a piece to be cut from the famous agarwood Ranjatai (蘭奢待), which is preserved in the Shōsōin, the historic treasure house of Tōdai-ji Temple in Nara.

Ranjatai is one of the most famous surviving pieces of agarwood in Japan. Its significance extends far beyond its fragrance: access to this precious wood was closely associated with imperial authority and political prestige.

With Nobunaga Oda, Baieido draws on this historical connection to agarwood culture. The incense sticks are a modern fragrance creation honouring the military leader, not a reproduction of Nobunaga's personal incense formula. The famous Ranjatai is not used as an ingredient, nor is it listed as such by the manufacturer.

The Samurai series by Baieido

Baieido dedicates this series to the three figures who played decisive roles in shaping Japan's transition from the war-torn Sengoku period to political unification. Each of the three varieties has its own distinctive fragrance character and commemorates a different historical figure.

The black packaging of Nobunaga Oda features a dark red and gold label displaying the Oda family crest and a stylised suit of samurai armour. The design emphasises the historical inspiration behind these Japanese incense sticks.

Product features

• Manufacturer: Baieido
• Product: Nobunaga Oda (織田信長)
• Series: Samurai – The Three Great Unifiers of Japan
• Origin: Japan
• Confirmed aromatic ingredient: natural agarwood (Jinkō)
• Fragrance character: rich and powerful
• Contents: 30 g, approx. 100 incense sticks
• Burning time: approx. 30 min per stick
• Launch date: 12 December 2018
• Manufacturer reference: 558

To use, light the tip of an incense stick, gently blow out the flame and place the glowing stick in a suitable, heat-resistant incense holder. Ensure adequate ventilation while burning incense and never leave the glowing stick unattended.