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Srinivas Blue Nagchampa incense sticks are Indian masala incense sticks from Shrinivas Sugandhalaya (BNG) in Bangalore. They belong to the manufacturer's line sold under the name Srinivas – deliberately spelled without an “h” – and should not be confused with the classic Satya Sai Baba Nag Champa in its familiar blue and white packaging.
Blue Nagchampa draws on the characteristic fragrance style of Indian Nag Champa incense sticks. The fragrance is warm, floral, soft and oriental-spicy, supported by a woody base. It is a distinct Nag Champa composition in its own right, rather than simply classic Satya Nag Champa in different packaging.
This makes Blue Nagchampa particularly interesting for enthusiasts of this traditional Indian fragrance style who, alongside the well-known Satya Nag Champa, would also like to discover a different interpretation from the same manufacturer.
The brand name on the packaging is Srinivas, while the manufacturer's full company name is Shrinivas Sugandhalaya (BNG). This difference in spelling is therefore intentional and not a typographical error. The line can also be recognised by its understated natural-coloured cardboard packaging with a blue band and the characteristic Srinivas logo.
Light the tip of the incense stick, allow it to burn briefly, then blow out the flame. Place the smouldering stick in a suitable incense holder and allow the fragrance to diffuse slowly throughout the room. Use incense only on a suitable surface and never leave it unattended.
